California College of the Arts
- Managed a caseload of 200+ undergraduate students, providing comprehensive academic advising on degree requirements, institutional policies, and major program transitions, contributing to measurable gains in first- and second-year retention rates.
- Led departmental participation across a 12-person team in New Student Orientation, Welcome Week, Admitted Students Day, and resource fairs, designing and delivering targeted programming for residential students at strategic points throughout each semester.
- Conducted regular academic planning reviews and proactive outreach, processed curricular exception requests, and partnered with Program Chairs and Managers to inform course scheduling, enrollment management, and curricular improvements.
- Implemented specialized retention strategies for underrepresented and underserved student populations, connecting students to campus resources and serving as escalation point for complex or exceptional cases.
- Supplied critical case data and recommendations to the Academic Review Committee on probation and dismissal matters, and prepared reports analyzing student progress and degree completion for institutional stakeholders.
- Leveraged Workday Student, Google Workspace, and Microsoft Office to maintain FERPA-compliant records, streamline advising workflows, and pilot new technology-based advising approaches across the department.
FareWell (now Better Therapeutics), San Francisco, CA
- Established the visual style guide governing all marketing communications and digital assets, creating a cohesive brand system that scaled across social media, email, and product touchpoints.
- Owned the marketing calendar and managed FareWell's Instagram and Twitter accounts, growing audience and brand awareness to drive measurable increases in product sign-ups.
- Designed and executed integrated marketing communications across email and social channels in close partnership with the marketing lead, ensuring consistent messaging across every customer touchpoint.
- Provided critical UX feedback throughout all stages of product development, collaborating closely with engineering, product, and health teams to shape user-facing features and flows.