I was asked to design the window for 826 Valencia, the non-profit writing/tutoring center founded by Dave Eggers. My challenge was to create a highly entertaining and beautiful display highlighting past issues of student-written 826 quarterlies. I overlapped the books in a color spectrum and researched where to get letter balloons in SF. Since it wasn't possible to ride with them on my bike, I walked them by hand from Nob Hill to the Mission raising more than a few comments by my local San Franciscans. "Books", "Make" and "Magic are/will be spelled out every two weeks for the two month period they are displayed. This project runs until November 15, 2014.
Waste of Potential Film
Everyone wants to be better versions of themselves: smarter, richer, better looking. During my last semester of college, I embraced all of the things my own mother has always wanted me to change about myself. This is a film to discover if I had been wasting my potential all along or trying to please someone other than myself.
Music: Sodom, South Georgia by Iron & Wine Mentors: Dennis Crowe and Michael Vanderbyl
Waste of Potential Short Film
LoveLost is a fictional artisanal rum company (hypothetically) based in the East Coast of the United States. Inspired by nautical elements and romantic notions of seabound sailors, this upscale, liquor brand is targeted towards a younger demographic of traditional rum drinkers.
Mama Lyons Identity
My Mom recently retired from Hawaiian Tel Com, the local telephone company in Hawaii, after 27 years of dedicated service. She asked me to design an identity system including business cards, logo and resume to keep busy and start applying at different companies. This paid-by-kisses project was particularly rewarding to do and it's really lovely to help her out in this way. I used a blue/green/yellow color palette as a reflection of her sunny personality to compliment a modern, clean logotype of her initials, SJL. Although she stayed with practically one company for her entire career thus far, she held many roles from operator to telephone pole climber. The challenge was to include all of the pertinent information (for 27+ years of work) while also keeping it clean and easy to read.
I was asked to submit a piece for California Printed during my time at Rare Device. My poster, LA Face with the Oakland Booty, is inspired by Sir Mix-A-Lot's infamous song, Baby Got Back. This lyric and imagery of $100 bills came early on in my brain storming process. I experimented with hand drawn type which was made with ink and then eventually scanned to be digitally colored. Limited edition.
Events, Gallery & Marketing
At my current position as the designer / gallery and event coordinator at Rare Device, I've been lucky enough to work with some of my favorite artists in the Bay Area. We exhibit month-long gallery shows by well known artists as well as multiple events every month. Recent book signings I've helped to organize and market include the book launch parties for Lisa Congdon's new book, Who Ever You Are Be A Good One as well as Lorena Siminovich's first craft book, Petit Collage. I've loved the process of curating with owner, Giselle Gyalzen. This has been a very detail-oriented and collaborative position. It has been very rewarding to play a role in highlighting the amazing work of artists and designers.
I was asked to design the poster for the Chronicle Books Fellowship in San Francisco. Sent to art schools across the country, it is intended to attract recent graduates to apply for this highly competitive program. Art direction by Laura Bagnato. Printed in Oakland, California by Bloom Press.
Captain's Quarterly Packaging
I was asked by the nice folks over at 826 Valencia to design a new line of bath salts, soap and candles eventually known as the Captain's Quarterly. Featuring hand drawn typography, found illustrations and delightful copy. Art direction by Caroline Grace.
Little Miss Sunshine Trailer
I created this trailer using After Effects for the film, Little Miss Sunshine. Using visual cues from the movie (one of my favorites!), I continued the usage of energetic yellow and stark space to go through the film's various scenes/settings. Music by DeVotchka.
Nature Made Redesign
I redesigned the packaging of vitamin company, Nature Made. Using clean, geometric shapes as a metaphor for the different types of vitamins, I hoped to create bottles that would want to be kept instead of thrown away. Also designed vitamin refill packaging (in theory) screenprinted on kraft paper in the white correlating geometric pattern.
I loved getting my hands dirty and learning the process of screenprinting. These designs were made during my last semester of college.
Creative Reuse Day 2012
Designed in Advanced Typography, this poster was made by sourcing many, many images into type form to embody the nature of the event.
Tote Series 3
I was asked to design the newest Rare Device tote bag. Clean, simple typography treatment screen printed locally by Katrina Herman of All Gold.
My friend (and co-worker) Grace is from New Zealand and has the biggest smile. Obviously, I asked her to model.