My Mom recently retired from Hawaiian Tel Com, the local telephone company in Hawaii, after 27 years of dedicated service. She asked me to design an identity system including business cards, logo and resume to keep busy and start applying at different companies. This paid-by-kisses project was particularly rewarding to do and it's really lovely to help her out in this way. I used a blue/green/yellow color palette as a reflection of her sunny personality to compliment a modern, clean logotype of her initials, SJL. Although she stayed with practically one company for her entire career thus far, she held many roles from operator to telephone pole climber. The challenge was to include all of the pertinent information (for 27+ years of work) while also keeping it clean and easy to read.
Waste of Potential Short Film
Everyone wants to be better versions of themselves: smarter, richer, better looking. During my last semester of college, I embraced all of the things my own mother had always wanted me to change about myself. This is a film to discover if I had been wasting my potential all along or trying to please someone other than myself.
Music: Sodom, South Georgia by Iron & Wine Instructors: Dennis Crowe and Michael Vanderbyl
Waste of Potential Short Film
LoveLost is a fictional artisanal rum company based in the East Coast. Inspired by nautical elements and romantic notions of seabound sailors, this brand is targeted towards a younger demographic of traditional rum drinkers. Produced in Advanced Packaging with instructor Tom Ingalls.
As as I was coordinating a California themed group show at Rare Device this past January I was asked to be included in the exhibition. My poster, LA Face with the Oakland Booty, is inspired by Sir Mix-A-Lot's infamous song, Baby Got Back. This lyric and imagery of $100 bills came early on in my brain storming process. I experimented with hand drawn type which was made with ink and then eventually scanned to be digitally colored. You can buy limited edition, high quality prints here.
Green Horse Craft Identity
My talented friend, Mary Fleitas, started her own crochet business a couple years back but never got around to officially having a logo, business cards, tags, etc. I've been working with her on establishing an identity system to transform craft into a sophisticated, modern sentiment. Work in progress. Current, placeholder photos are the work of/by Yokoo Gibraan.
Events, Gallery & Marketing
At my current position as the designer / gallery and event coordinator at Rare Device, I've been lucky enough to work with some of my favorite artists in the Bay Area. We have month-long gallery exhibitions by different artists as well as multiple events every month. Recent book signings I've helped to organize include the book launch parties for Lisa Congdon's new book, Who Ever You Are Be A Good One as well as Lorena Siminovich's first craft book, Petit Collage. Girl's You Can't Have by Monica Garwood, Tiffanie Turner's Heads and California Printed are some of the more recent gallery shows that I've had the pleasure of working on. James Gulliver Hancock will be releasing his book, Artists, Writers, Thinkers, Dreamers with Chronicle Books and we are planning a book signing and mini gallery show while he is in town in June! I've loved the process of curating at Rare Device with owner, Giselle Gyalzen. This has been a very detail-oriented position but also very enjoyable to see all our hard work pay off when many people from the community come to see new artists and also meet them in person!
I was asked to design the poster for the Chronicle Books Fellowship in San Francisco. Sent to art schools across the country, it is intended to attract recent graduates to apply for this highly competitive program. Art direction by Laura Bagnato. Printed in Oakland, California by Bloom Press.
Captain's Quarterly Packaging
I was asked by the nice folks over at 826 Valencia to design a new line of bath salts, soap and candles eventually known as the Captain's Quarterly. Featuring hand drawn typography, found illustrations and delightful copy. Art direction by Caroline Grace.
Little Miss Sunshine Trailer
I created this trailer using After Effects for the film, Little Miss Sunshine. Using visual queues from the movie (one of my favorites!), I continued the usage of energetic yellow and stark space to go through the film's various scenes/settings. Music by DeVotchka.
Nature Made Redesign
I redesigned the packaging of vitamin company, Nature Made. Using clean, geometric shapes as a metaphor for the different types of vitamins, I hoped to create bottles that would want to be kept instead of thrown away. Also designed vitamin refill packaging (in theory) screenprinted on kraft paper in the white correlating geometric pattern.
I loved getting my hands dirty and learning the process of screenprinting. These designs were made during my last semester of college.
Creative Reuse Day 2012
Designed in Advanced Typography, this poster was made by sourcing many, many images into type form to embody the nature of the event.